Melbourne Reed Gift Fair Wrap-Up: 5 Days of Connection, Creativity & Community
What a Week!
What a few days it’s been! We’ve just wrapped up five full-on, fabulous days at the Melbourne Reed Gift Fair, and honestly, we’re a little tired, very grateful, and still on a high from all the energy, chats, and orders.
From bump-in to breakdown, it was non-stop. The team worked fast to bring our stand to life, boxes unpacked, shelves merchandised and styled with our products curated to shine. Trade fairs are a labour of love, and there’s a huge effort behind the scenes to bring everything together. It takes a full day to build the stand and another to carefully set up the products and displays, making sure everything looks just right.
Buzzing With Energy
Our stand was buzzing. So many of our amazing retail partners stopped by to place their orders, discover our newest collections, and hear the stories behind what’s coming next. We gave you a first look at our latest Summer 25–26 launches, and it was so good hearing what you loved most.
There were plenty of laughs, dinners out, cocktails, and the best bit… a hot soak, sauna and spa to soothe those tired bones each night.
A Huge Thank You
Huge thanks to everyone who visited us, and to our wonderful team who help make the magic happen every single time.
A special gratitude to our incredible sales team who joined us from Queensland, New South Wales, Victoria, South Australia and Western Australia. Your passion, dedication, and positive energy helped make this event such a success, and we’re so grateful for everything you do.
For those who couldn’t make it, we missed you! But don’t worry, you can still check out the best moments from the fair below.
See What Other Retailers Picked
From cult favourites to new launches, here are a few of the best-sellers that stood out this year:
Tailored For You
One of the things we value most is how closely we work with you, our retail partners.
We’re always happy to tailor our ranges to suit your store. Whether it’s based on your past orders, what’s trending in your space, or feedback from your customers, we combine your insight with our expertise to select collections that truly resonate. It’s a collaborative approach that’s all about finding the right fit, together.
We’re the Original Ritual
We’re not just another brand at the fair. We’re the original ritual, crafted with care, proudly Australian made, and trusted by retailers around the country for over 25 years.
Thanks again for making this fair one to remember. We can’t wait to see these new collections on your shelves soon.
It’s Not Too Late to Order
If you’d like to stock our latest collection, download our order form or browse the catalogue today. We’re always here to help with expert advice, product recommendations, and exclusive wholesale offers.
Thank you for being part of our journey. We can’t wait to see what’s next.
With gratitude,
Leanne, Scott & the Urban Rituelle Team
