Behind the Design: The Art of Creating Our New Apotheca Collection

At Urban Rituelle, every collection we create is a careful balance of artistry, craftsmanship, and customer insight. Our latest fragrance, Saffron, Juniper Berries, Black Violet & Raspberry, is no exception. From its deep, complex scent to its elegant packaging, every detail has been thoughtfully considered to offer a luxurious and sophisticated home fragrance experience.

A Fragrance Designed to Captivate

Fragrance is at the heart of everything we do, and this scent is truly something special. We knew from the start that this blend belonged in our

Apotheca Collection—a curation of complex, layered fragrances designed for those who appreciate depth and sophistication.

Fragrance Family: Oriental / Floral

Top Notes: Saffron & Juniper Berries

Heart Notes: Black Violet, Leather & Cashmere

Base Notes: Raspberry & Vetiver

The Vision: A New Approach to Mother’s Day Gifting

When designing this collection, we set out to break away from the traditional pinks and florals often associated with Mother’s Day. We wanted something that felt elegant, timeless, and suitable for all store environments—from the tropical warmth of Far North Queensland to the cool coastal vibes of Byron Bay, and from Broome to Tasmania.

In our search for the perfect colourway, we found a stunning decorative gift wrap which we matched to PMS 5595 and delicate foil detailing. It felt like the perfect match—sophisticated, modern, and a seamless fit within our Apotheca Collection.

The Creative Process: Getting It Just Right

Creating the perfect collection isn’t always a straight path. Our first concept included more autumnal floral elements, but after consulting with our sales team, it was clear that florals and bows weren’t the right direction for this range. Their feedback is invaluable, so we took it seriously and went back to the drawing board.

The goal was clear:

✔ A simple, elegant, and bespoke collection

✔ A fragrance with depth & complexity

✔ A tight edit of our best-selling products

The Art of Packaging: Luxury Meets Versatility

Once we had the colour palette, Jodie brought the design to life. She hand-drew up to 10 intricate patterns, each more stunning than the last. Alana and I knew instantly when we saw the winning design—it had the perfect balance of elegance and modernity.

For our retail partners, we know that packaging needs to have strong shelf presence, while the glassware must complement any home interior. We meticulously refine every detail, ensuring our products exude artisanal craftsmanship and luxury appeal—something that sets Urban Rituelle apart.

Perfecting the Burn: The Final Stage

Of course, no collection is complete without extensive product testing. Our candles go through rigorous wick and fragrance load testing to guarantee the ultimate clean, even burn, delivering the rich, lingering scent experience our customers love.

A Collection Designed for Success

From fragrance to packaging, every element of this collection has been curated with purpose. We know our retail partners are always looking for products that deliver luxury, craftsmanship, and sell-through success—and we’re confident that this limited-edition collection is set to become your customers’ new favourite.

With its sophisticated fragrance and elegant design, it’s the perfect choice for Mother’s Day gifting, offering a timeless, luxurious option that will resonate with customers looking for something truly special.

Explore the collection and bring this luxurious new scent to your store.