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INTRODUCING...

a NEW season of fragrance rituals.

Each Eau de Parfum is thoughtfully blended with refined notes to create a captivating, sophisticated aroma that lingers beautifully and enhances your personal style.

Available in 9 iconic Apotheca fragrances.

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MASTERING THE ART OF HOME FRAGRANCE

We've dedicated ourselves to mastering the art of home fragrance, meticulously crafting scents that transform everyday spaces into havens of comfort, tranquillity, and unparalleled relaxation for your senses.

Bath & Body

Home Fragrance

Skin Care

Gift Finder

Natural & Organic Ingredients

Australian Made & Owned since 1999

Cruelty Free & Vegan Friendly

Ethical and Sustainable

5 Star Award Winning Products

Award-Winning Excellence

We are immensely proud of our award-winning products! These accolades reflect the vision, planning, and hard work of our passionate team. Discover our lineup of beloved award-winners, showcasing the best of Urban Rituelle.

OUR BRAND

Urban Rituelle is an award-winning Australian boutique brand creating luxurious bath, body, skincare, and home fragrance products, inspired by nurturing both body and soul.

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OUR STORY

Founded by Scott and Leanne after their travels, Urban Rituelle emerged from a Sydney artisan market, evolving into a thriving business known for enhancing everyday rituals.

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OUR VALUES

Urban Rituelle embraces creativity, kindness, gratitude, authenticity, adaptability, generosity, success, positivity, and productivity as guiding principles in everything we do.

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Explore Fragrance Families

Amber

Aquatic

Citrus

Floral

Fruity

Green

Woody

Gourmand

Blog posts

The Original Ritual - 26 Years of Urban Rituelle

The Original Ritual - 26 Years of Urban Rituelle

We didn’t start with a business plan. In 1993, I met Scott on a beach in southern Turkey. We were both backpacking, heading in different directions, but something clicked. That moment led to two y...

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Celebrate World Candle Month: Illuminate Your World with Scented Candles

Celebrate World Candle Month: Illuminate Your World with Scented Candles

As the days grow warmer and the evenings stretch out, September brings with it a moment to pause, reflect, and enjoy the simple pleasures that candles offer. This World Candle Month, Urban Rituell...

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Melbourne Reed Gift Fair Wrap-Up: 5 Days of Connection, Creativity & Community

Melbourne Reed Gift Fair Wrap-Up: 5 Days of Connection, Creativity & Community

What a Week! What a few days it’s been! We’ve just wrapped up five full-on, fabulous days at the Melbourne Reed Gift Fair, and honestly, we’re a little tired, very grateful, and still on a high fr...

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